Custom Beer Gift Boxes in Detroit, MI

Beer packaging boxes serve the craft brewery category's most competitive retail format -- the 4-pack, 6-pack, and 12-pack carrier boxes that present craft beer at retail and communicate the brewery's brand identity, beer style, and quality positioning to consumers navigating an increasingly crowded craft beer shelf. Craft beer packaging is one of consumer goods' most design-intensive categories because the beer's brand personality is communicated almost entirely through the can label and carrier box design.

TTB Label Approval for Beer Packaging

Alcohol beverages sold in the United States require label approval from the Alcohol and Tobacco Tax and Trade Bureau (TTB) under the Federal Alcohol Administration Act. Beer labels must receive Certificate of Label Approval (COLA) before the product is sold in interstate commerce. Required beer label elements include: brand name, class and type designation (beer, ale, lager, stout), net contents (fluid ounces), alcohol content by volume (ABV), government warning statement, and producer name and address.

Craft Beer Brand Identity Through Packaging Design

Craft brewery brand identity is communicated through the creative design language that differentiates craft from commercial: the distinctive illustration style, the typographic personality, the color palette, and the specific design character that loyal craft beer consumers use to identify and seek out their preferred breweries across retail environments. For craft breweries, packaging design investment is a primary commercial strategy for retail shelf differentiation.