Custom Kraft Paper Packaging | Natural Brown Paper for Artisan and Eco Brands
Natural unbleached brown paper with authentic craft character for artisan, natural, and eco-conscious packaging
Why Choose Kraft Paper
About Kraft Paper
Kraft paper is produced by the kraft chemical pulping process -- a method that retains more of the wood fiber's natural lignin, producing paper with exceptional tensile strength and tear resistance. The natural unbleached kraft's characteristic brown color comes from retained lignin and natural wood compounds that remain without bleaching. This natural color communicates authenticity -- the paper's brown is the genuine color of wood fiber, making kraft a material that honestly presents its own origin.
Kraft Paper Varieties
Kraft paper is available in natural brown (unbleached), white kraft (bleached, accepting full-color printing), and specialty kraft grades. Natural kraft's brown color limits full-color printing fidelity -- inks appear warmer and less saturated on the brown substrate. White kraft provides equivalent structural properties with a bright white printing surface. For brands where the natural kraft aesthetic is the desired brand communication, the color limitation is a feature rather than a drawback.
Kraft Paper GSM and Applications
Kraft paper is produced across a wide weight range from 40 gsm tissue applications to 200 gsm+ board. Standard packaging kraft for bags and wrapping runs 60-120 gsm. Kraft paperboard for folding carton applications runs 200-400 gsm. Corrugated liner kraft for the outer facing of corrugated board runs 100-200 gsm. This versatility makes kraft one of the most broadly applicable packaging materials available.
Kraft Authenticity as a Brand Communication Tool
Kraft paper communicates authenticity more directly than any other packaging material because its natural brown color is the honest, unprocessed color of wood fiber -- not a dye, not a coating, not a treatment. In a consumer culture increasingly valuing transparency and natural origins, kraft packaging's unapologetically natural appearance is a brand asset. For artisan food brands, natural beauty brands, and sustainable product companies, kraft packaging communicates alignment with the values -- natural, honest, minimally processed -- that their consumers identify with themselves.
Designing for Natural Kraft
Natural kraft's brown substrate requires a design approach calibrated to its optical properties. Full-color CMYK printing on natural kraft produces warmer, less saturated colors than equivalent printing on white coated board -- the brown substrate absorbs light rather than reflecting it. Effective kraft packaging design works with this characteristic by using systems that complement the warm brown base: white and cream inks that contrast with the substrate, black for strong graphic contrast, and strategic spot colors that create brand identity through restraint rather than full-color photography.
Kraft Paper Sustainability Profile
Kraft paper's sustainability profile is among the strongest of any packaging material. Uncoated natural kraft is home-compostable -- it breaks down in a backyard compost within 6-12 months. It is curbside recyclable in all major paper recycling streams. It biodegrades in natural environments significantly faster than synthetic alternatives. For brands building substantive sustainability programs, natural kraft provides the most complete combination of end-of-life options: recycling, composting, or natural biodegradation.
Quick Specs
- Minimum Order
- 100 units
- Production Time
- 2-3 weeks
- Free Shipping
- Yes
- Eco-Friendly
- Yes
Thickness Options
Best For
Affordable sample kits available
Kraft Paper is Best For
Available Box Styles
Kraft Paper works great with these box styles.
Tuck End Boxes
The most versatile folding carton style — tuck flaps on both ends create a clean, secure closure for retail and consumer goods packaging
Magnetic Closure Boxes
Rigid set-up boxes with embedded neodymium magnets creating a satisfying snap closure for luxury brand packaging
Sleeve Boxes
Two-piece inner tray and outer sleeve construction creating a controlled sliding reveal for premium product presentation
Pillow Boxes
Curved oval-ended folding carton that creates a distinctive pillow shape for gifts, accessories, and specialty retail
Gable Boxes
Self-erecting folding carton with a distinctive peaked top handle that serves as both closure and carrying mechanism
Two-Piece Boxes
Classic two-component packaging with separate lid and base for premium retail, gift, and apparel presentation
Explore Other Materials
Browse our other packaging materials.
Cardboard
EcoThe universal folding carton substrate -- solid paperboard in 14pt to 24pt weights for retail, cosmetic, food, and pharmaceutical packaging
Corrugated
EcoThree-layer fluted sandwich construction providing superior cushioning, compression resistance, and shipping protection
Rigid Board
EcoDense compressed greyboard for permanent rigid box construction -- the luxury packaging material that never collapses
White Cardstock
EcoBright white coated paperboard providing the cleanest printing surface for vivid CMYK color reproduction
Specialty Paper
EcoPremium specialty papers including textured, metallic, translucent, and decorative stocks for distinctive packaging surfaces
14pt Cardstock
EcoStandard folding carton weight providing adequate rigidity for most retail packaging at economical material cost
Available Finishes
Enhance your kraft paper packaging with premium finishes.
Kraft Paper FAQs
What is kraft paper made from?
Kraft paper is made from wood pulp processed through the kraft (sulfate) chemical pulping process, which retains more of the wood fiber's natural lignin than other pulping methods, producing paper with exceptional tensile strength. Natural unbleached kraft retains the brown color of wood fiber; white kraft uses a subsequent bleaching process.
Can kraft paper be printed in full color?
Yes, but with important caveats. Full-color CMYK printing on natural brown kraft produces warmer, less saturated colors than equivalent printing on white coated board. Most artisan brands embrace this by designing in 1-3 ink colors that complement the brown background. White kraft provides a bright substrate for accurate full-color CMYK reproduction.
Is kraft paper compostable?
Uncoated natural kraft paper without PE lamination is home-compostable and biodegradable. Kraft with PE coating is not home-compostable but remains curbside recyclable. Kraft with PLA coating is industrially compostable to ASTM D6400.
What is the difference between natural and white kraft?
Natural kraft is unbleached -- the wood fiber's natural brown color. White kraft uses bleaching to produce a white surface that accepts full-color printing with high brightness and accuracy. Both have equivalent tensile strength from the kraft pulping process. Natural kraft communicates authenticity; white kraft provides better print quality.
What is the minimum order for custom kraft paper packaging?
Our minimum order is 100 units for custom kraft paper packaging. Natural and white kraft bags, boxes, and wrapping are available at 100-unit minimums.
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