Velvet Paper Packaging in West Des Moines, IA

Velvet paper is specialty paper with a micro-fiber surface coating that creates a distinctively soft, velvety tactile experience -- the paper equivalent of soft-touch lamination, but as an intrinsic material property rather than an applied coating. The velvet surface is created by applying a fine fiber coating to the paper substrate through a flocking or specialized coating process that deposits fibers in perpendicular orientation, creating the characteristic velvet pile that registers as soft and premium to the touch.

Velvet Paper vs. Soft-Touch Lamination

Velvet paper and soft-touch lamination create similar tactile experiences but through different mechanisms with different advantages. Velvet paper's tactile quality is intrinsic to the material -- the surface is velvet before any printing or finishing is applied. Soft-touch lamination applies the velvet-like texture as a finishing treatment after printing. Velvet paper's advantage is material authenticity -- the texture is the material's own character rather than an applied treatment. Soft-touch lamination's advantage is applicability to any printed substrate without the design constraints that velvet paper's pre-existing texture imposes on printing.

Velvet Paper Applications

Velvet paper is most effective for packaging applications where the material's tactile character is the primary brand communication element and printing is minimal or absent. Luxury rigid box wrapping in velvet paper creates a packaging surface whose quality is communicated entirely through touch -- the velvet texture signaling luxury through material sensation before any brand element is registered. For ultra-premium packaging where the material is the message, velvet paper achieves this communication with maximum material authenticity.